Home > News & Trends > P-Analysis - December 31, 2009, by Sam

Form Based Ads Performs Well on Career or Educational Sites

For the past 1 year we have observed that form based advertisement performed well on this site. Parinama covers story from education and career sector. So the analysis found on this site should be applicable to other sites in this space.

We will not be able to reveal the data of performance of ads due to contractual agreement with our advertisers/agencies. Komli has published a report validating this fact. According to their study 9000 page impressions is required for 1 conversion on a form based ad. For non-form based ads 33,000 page impressions are required for 1 conversion.

We have observed that form based ads (related to education and career) with minimal data entry fields (like name, education, email and phone number) yielded better CTR and eCPM.

If you are in the field Education and Career, you may want to advertise with us. Please contact us for more details.